Savor the moment!

Sometime after you launch your venture, if all goes well and you haven't given up already, you reach a point where you're not just 'preparing', 'getting ready', 'developing', working on' your product or service, but actually have something that your customer/user can use. It may not be ready for prime time, but you have enough for previews with live audiences (mixing metaphors).

So you do your pilot run, get your first client, release to a 'by-invitation-only' group of users, whatever. No matter how small the customer/user base, this is big. This is the real deal, the first time your idea takes concrete shape and achieves its objective - be used by real customers.

This in itself is a huge thrill. Your startup has made something happen, and the creative urge is a big driver for entrepreneurs. And then, the icing on the cake, the cherry on top - you get great reviews. Your pilot customer is excited by your product, your client sends a glowing email, your users send feedback with smiley faces. OK, you haven't got a million-dollar check or cracked a million users a day mark or any such thing, but still, this is a milestone worth savoring and the excitement is worth spreading.

Here's what you should do:
  • Jump up and down, cheer, dance a jig - at a minimum, break out a giant smile.
  • High-five your team. They deserve to know their hard work is paying off - and this makes it easier to continue doing more of the same.
  • Share the details with your advisors, investors, board members. Everyone loves hearing good news about ventures they have a stake in, even if the news is not about the big money deals. The small wins portend better things to come.
  • If appropriate, share it with other customers/users. The halo effect is real.
  • Send a quick thank you note to the customer who gave you the kudos. Basic customer relations management.

Of course, in the back of your mind you're thinking about how to get more customers, where you're going to get funding, wondering if this is just a one-off, flash in the pan or a true measure of the worth of your offering. And yes, you should consider those things. But for now, remember you have earned this sweet rush. Savor it. Enjoy. And believe there's more of it to come.

The roles people play

In a previous post, I mentioned that I'm mentoring some teenagers on (and through) entrepreneurship. We're finally getting into real entrepreneurship work, having got past the initial getting acquainted, setting expectations stage. It is challenging for sure (these are not your typical college-track kids), but it is also fun, and one of the most interesting aspects is how it compares with the 'grown-up' entrepreneurial culture.

In our final session of this year, we got together as teams - the 'business' team of teens, and two mentors. Since travel and business pressures can prevent the mentors from making every single session, they're double-teamed (often, this is the first time these kids are exposed to someone who travels on business). The team assignments are made by the teacher taking into account various factors as who's got a crush on whom (teenagers!), who's talkative, who needs encouragement, who's in-your-face etc.

Every team has a CEO, COO, CFO, VP of Marketing, VP of Products/Design - all management and no staff for obvious reasons. In our team, the CFO picked his role and was uncontested as he is "good at math and his mom is an accountant". Can't argue with that line of reasoning. The VP of Design was settled by arm-wrestling with the loser getting the CEO role - which left the VP of Marketing to be taken by a young girl who didn't really know what the COO role was all about, so the kid who was absent got nominated COO.

It is funny how these choices have some parallels to the real world of startups. The person who gets to be CFO or Controller usually likes numbers and finance and it is not unlikely that having a mom - or dad - in finance probably accounts (!) for that predilection. But being in charge of products - that's where the fun is because you get to create things. You can point to something and say "this is my work" - and I can see how this has way more appeal than any other part of the business, especially for fourteen year-olds who prefer to deal with tangibles. In our team the VP of Products and Design is probably the person who is best suited to it in terms of skills, and it's a hoot that she won the arm-wrestling.

As for the CEO role, not too much competition there. Turns out that they didn't feel comfortable with all the presentations that they thought they'd have to make - they have a (Power)point there. I think a couple of them have the skills, especially in problem-solving and strategic planning, but they need to develop confidence in themselves as leaders, much like many adults. And the kid who did take the role, the one who lost the arm-wrestling, decided it could be OK because CEO 'sounds cool'. It sure does, but he lost quite a bit of his swagger when he heard that the CEO is responsible for everything - he hadn't bargained to have to do more than others. We did a trial candle making and selling 'business' just to get familiar with the process, and our CEO was surprised that he had to get involved in the production of the candles as well as setting the price and marketing and everything else. It is going to be interesting to see how he grows into the role.

The startup CEO's responsibilities are pretty much all-inclusive, even if you are delegating a specific piece of work to someone else who's the subject matter expert. If your engineer is taking longer than expected, you have to take the responsibility for not ensuring that the estimates were reasonable or the engineer was at the right skill level or both. Even if a tax accountant prepares your taxes, you have to double-check the returns and make sure it is accurate. Regardless of your legal firm's size and reputation, you'd have to read every line of every contract template to make sure it's what you want to sign up to. So on top of getting funding, building a team, and setting product/market strategy, you're signing up for reviewing copy, doing some QA, responding to customer complaints - and of course, providing pizza and drinks. There's cause to pause before arm-wrestling for this job.

Tips for tough times

Notice a pattern here? Post after post on variations of the economic cold freeze that has us all shivering and desperately seeking the warmth of good news and hope. It's been a month since the election and that vibe has started to fade under the onslaught of daily layoffs. So what's happening in the startup trenches, or at least my little corner of it?

A while ago, before the great September collapse, I'd written a post about three individuals who were considering starting their own ventures. A few months and a few hundred Dow Jones points later, I was wondering how they faring and checked in on them.

The first one is still interested in starting her own venture and has taken the first tentative steps towards it, but the economic conditions are causing her to work longer hours (the do-more-with-less effect seen in every downturn) and she's finding it harder to do anything 'on the side' - but, she hasn't stopped trying. The second one, who's in the Fortune 100 company, is glad to have the job security, but instead of being comfortable with it, has stepped up her efforts on the due diligence to figure out how/when she can launch something. And the young man and his co-founder friend, have both quit their jobs, and are busy vetting ideas. The prevailing economic climate has made them more unsure of funding, but has also made them focus more on ideas that can start generating revenue relatively quickly.

So, yeah, the economy is tanking, but at least these three entrepreneur wannabes haven't thrown in the towel yet. Of course, these folks haven't even started yet so they still have the option to go do other things and they're not facing the same issues as an under-funded startup. What do you do when you don't have the money to grow and have to cut-back but still make forward progress? Here are some tips on startup recession survival (on TechCrunch) from the CEO of Redfin. Main message: keep up the fight.

I think entrepreneurs by definition are optimistic. They have to be, to believe that they can create something from scratch (and its not Grandma's chocolate chip cookies). Recessions can make an entrepreneur wary, and most likely weary too, but they'll keep looking for ways to keep their hopes alive.